NOW Productions produced seven episodes of the format Secret Millionaire for TV Prima in the Czech Republic. For one week, a wealthy millionaire leaves his family and successful business behind and heads to one of the most disadvantaged areas in the Czech Republic. There, under a false identity, he works as a volunteer and helps out at charitable organizations. He must make do with the bare minimum, having only basic accommodations at his disposal. While working at these charities, he gets to know both those who help the needy and those who need help. At the end of his journey, in an emotional personal encounter, he reveals his true identity and donates his own money where it can help the most. The week not only changes the lives of the people the millionaires reward and help, but also transforms the millionaires themselves.